Effective date: 1 January 2026 · Last updated: April 2026

Privacy Policy

How SomerfordHome handles information collected through this reference.

Who We Are

This reference is operated by Somerford Digital Pte. Ltd. (UEN 202312345K), registered at 51 Bras Basah Road, #04-08, Manulife Centre, Singapore 189554. For privacy-related enquiries, contact editor@somerfordhome.com.

Information Collected

Automatically Collected

When you visit this reference, server logs automatically record standard technical data: IP address, browser type and version, pages visited, time and date of visit, and referring URL. This information is used solely for maintaining the reference, diagnosing errors, and understanding aggregate traffic patterns. It is not used to identify individual visitors.

Cookies

This reference uses a single functional cookie (cookie_consent) to remember your response to the cookie banner. This cookie is stored in your browser's local storage (not as a traditional cookie), contains only your acceptance or rejection status, and expires when you clear your browser storage. No tracking cookies, advertising cookies, or third-party analytics cookies are set.

You may accept or reject the cookie banner. Rejecting does not affect your ability to use this reference.

Contact Form

If you submit the contact form on this reference, the information you enter (phone number, name, email address, and message) is transmitted to our email inbox. This information is used only to respond to your enquiry and is not shared with third parties, used for marketing, or retained beyond the resolution of your enquiry.

How Information Is Used

We do not sell personal data. We do not use personal data for advertising. We do not share personal data with third parties except where required by Singapore law.

Third-Party Links

This reference links to external websites including IMDA, NetLink Trust, ISP websites, Speedtest.net, and others. These sites have their own privacy policies. SomerfordHome has no control over and accepts no responsibility for the privacy practices of external sites.

Images on this reference are loaded directly from Wikimedia Commons (upload.wikimedia.org). Accessing pages on this reference that contain such images will result in a request being sent to Wikimedia servers. Wikimedia's Privacy Policy applies to those requests.

Data Retention

Server log data is retained for 90 days and then deleted. Contact form enquiries are retained for as long as necessary to resolve the enquiry, and no longer than 12 months.

Your Rights

Under Singapore's Personal Data Protection Act 2012 (PDPA), you have the right to access and correct personal data we hold about you, and to withdraw consent to its use. To exercise these rights, contact editor@somerfordhome.com.

Changes to This Policy

This policy may be updated from time to time. The effective date at the top of this page reflects the most recent revision. Material changes will be noted in a brief summary at the top of the policy.